Eimskip signed a declaration on responsible tourism in cooperation with Festa, the Center for Corporate Social Responsibility and the Iceland Tourism Cluster. Responsible tourism is an incentive project where companies connected with tourism agree on a limited number of clear and simple measures of responsible tourism, but over 250 companies in Iceland signed the declaration. The purpose of the project is to maintain Iceland’s status as an optimal future destination for tourists by supporting sustainability for the nation’s future generations. The President of Iceland, Gudni Th. Jóhannesson, is patron of the project.